New GUCCI Bamboo 1947 Bag

The new #GucciBamboo1947 bag forges a connection between past, present and future. The top handle bag is presented in a palette of vibrant colors, casting a contemporary light on the sophisticated silhouette.

Carry a Piece of History

In post-war 1947, when traditional materials were difficult to find, Guccio Gucci and the House’s Florentine artisans decided to use the lightweight, durable bamboo for the handle of a new bag, forging an instant emblem.

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